ProjectZabar’s Catalog Art Direction and Redesign
Helping Zabar’s Celebrate their 80th Anniversary with new catalogs for gift baskets, housewares, coffee and their B2B Holiday Gift Guide.
Project GoalOver seven years, I worked with Zabar’s on refreshing their iconic and award-winning mail order catalog, aiming for a streamlined, user-friendly design. The revamped layout emphasizes clearer separation between images and text, facilitating a smoother reading experience. Formerly reminiscent of Zabar’s bustling storefront, crammed with tempting delights in every corner, the catalog now mirrors the brand's commitment to quality, offering a more spacious and navigable presentation. Our collaboration resulted in the creation of five new catalogs per year. Despite the annual sell-out success of these catalogs, I like to believe that my design played a role, though I know the allure of Zabar’s rugelach certainly doesn't hurt :)
So what was the outcome?
A lovely note from the client and a completely sold-out inventory for their 80th anniversary year.
